Howto print text between tags or characters with awk or sed

Took me a while to figure out this one. All I wanted to do is to print the text between two tags/characters/strings.

The IMHO nicer Awk way:

$ echo "bla(foo)"|awk -F'[(|)]' '{print $2}'
foo

$ echo "bla=@@foo@@"|awk -F'[@@|@@]' '{print $3}'
foo

 and with sed:

$ echo "blah(foo)"|sed -n 's/.*(\([^ ]*\))/\1/p'
foo

echo "aaafoobbb"|sed -n 's/.*aaa\([^ ]*\)bbb/\1/p'
foo

Figured.